Bar Apere
Project Details
Bar Apere is an aperitivo bar located in Berlin, Germany. Dedicated to offering high-quality aperitifs, natural wines, beers and bites in an atmosphere that captures the vibrancy and diversity of the Mediterranean. I oversaw the entire conceptualisation process for this project, encompassing strategy, brand positioning, illustration, and digital design.
Client
Sector
Category
Year
Bar Apere
Hospitality
Brand Identity, Positioning, Styling, Digital Design, Iconography & Illustration
2023
Bar Apere is a unique bar that aims to bring the lively and diverse spirit of the Mediterranean to its visitors. The bar offers a curated selection of high-quality aperitifs, natural wines, beers, and crispy bites in an inviting and vibrant atmosphere. My role in this project was to manage the entire conceptualisation process, which included developing the strategy, positioning the brand, creating illustrations, and designing the digital experience.
The main challenge was to develop a brand identity for Bar Apere that encapsulated the Mediterranean's essence while resonating with the local German audience. This required creating a unique and appealing visual identity that stood out in a competitive market. Additionally, the brand needed to convey a sense of quality and sophistication while remaining approachable and welcoming. The design also had to be versatile enough to be applied across various mediums, from digital platforms to physical spaces.
In this project, I was responsible for the comprehensive conceptualization and execution of Bar Apere’s brand identity. This included:
Strategy Development: Formulating a cohesive strategy that aligned with the bar's vision and goals.
Brand Positioning: Crafting a unique brand position that highlighted Bar Apere's offerings and distinguished it from competitors.
Illustration: Creating custom illustrations that reflected the Mediterranean theme and enhanced the brand’s visual appeal.
Digital Design: Designing the digital experience, including the website and social media presence, to ensure a consistent and engaging online presence.
I worked closely with the client to understand their vision and objectives, ensuring that every aspect of the project aligned with their expectations.
The primary goal was to establish Bar Apere as a premier destination for aperitifs and Mediterranean-inspired experiences in Berlin. The brand needed to attract a diverse clientele, including locals and tourists, by offering a unique and memorable experience. Success would be measured by the bar’s ability to create a loyal customer base, increase foot traffic, and generate positive word-of-mouth.
The design strategy focused on creating a visual identity that blended Mediterranean vibrancy with German sensibilities. The ideation process involved:
Brainstorming Sessions: Exploring various design concepts, color palettes, and visual elements that captured the Mediterranean feel.
Mood Boards: Developing mood boards to visualize the desired aesthetic and gather inspiration.
User Experience: Ensuring the digital and physical experiences were cohesive, user-friendly, and aligned with the brand’s identity.
The strategy emphasised creating a welcoming and lively atmosphere that encouraged social interactions and enjoyment.
Initial sketches and low-fidelity wireframes were developed to outline the basic structure and layout of the brand’s visual elements. These included:
Logo Concepts: Exploring different logo designs that reflected the Mediterranean theme.
Website Layouts: Drafting wireframes for the website to ensure intuitive navigation and a visually appealing presentation.
Illustration Styles: Experimenting with various illustration styles to find the best fit for the brand.
Feedback from the client was integral at this stage, guiding refinements and ensuring alignment with their vision.
High-fidelity prototypes were created to present a polished and detailed version of the brand’s visual identity. These prototypes included:
Final Logo Design: A distinctive logo that encapsulated the Mediterranean essence.
Website Design: A fully designed and interactive website prototype showcasing the bar’s offerings and ambiance.
Illustrations: High-quality illustrations integrated into various brand touchpoints.
These prototypes were thoroughly tested and refined based on client feedback and user testing results, ensuring that the final designs met all aesthetic and functional requirements.
The project concluded successfully with the launch of Bar Apere’s brand identity and digital presence. The new brand received positive feedback for its vibrant and sophisticated look, effectively capturing the Mediterranean spirit. The website and social media platforms saw increased engagement, and the bar experienced a notable increase in foot traffic and customer satisfaction. Reflecting on this project, it highlighted the importance of a comprehensive and collaborative approach to brand development. Future considerations include ongoing updates to the digital platforms and exploring new ways to enhance the customer experience.
