Estefania ter Heerdt
Project Details
Estefania ter Heerdt is a professional makeup artist based in Amsterdam with over 5 years of experience. She works in the photo, video, and fashion industries. I designed and built her portfolio website, ensuring it maintains an aesthetic yet playful look and feel.
Client
Sector
Category
Year
Estefania ter Heerdt
Website, Digital Design
Website
2022
Estefania ter Heerdt, a professional makeup artist based in Amsterdam with over five years of experience, needed a portfolio website to showcase her work in the photo, video, and fashion industries. The goal was to create a digital presence that not only highlighted her skills and projects but also reflected her unique aesthetic and playful style. I took on the responsibility of designing and building her portfolio website, ensuring that it provided an engaging and visually appealing experience for potential clients and collaborators.
The primary challenge was to design a portfolio website that effectively communicated Estefania’s artistic vision and professional capabilities while maintaining an aesthetic yet playful look and feel. This required balancing a visually striking design with functionality, ensuring that the site was easy to navigate and showcased her work in the best possible light. Additionally, the website needed to be responsive, providing an optimal viewing experience across various devices, from desktops to mobile phones.
In this project, I was responsible for the entire design and development process of Estefania’s portfolio website. My contributions included conceptualising the site’s visual identity, designing the user interface, and developing the website to ensure it was fully functional and responsive. I collaborated closely with Estefania to understand her vision, preferences, and goals for the site. This involved frequent consultations and feedback sessions to ensure that the final product accurately represented her brand and met her professional needs.
The primary goal was to create a portfolio website that showcased Estefania’s makeup artistry in a visually compelling and professional manner. The website needed to attract potential clients and collaborators by highlighting her expertise and previous projects. Success would be measured by the website’s ability to engage visitors, effectively communicate Estefania’s brand, and ultimately generate new business opportunities.
The design strategy focused on creating an aesthetic that blended sophistication with playfulness, reflecting Estefania’s artistic style. The ideation process began with brainstorming sessions to explore various design concepts and features. We prioritised a clean and modern layout that allowed Estefania’s work to take center stage, complemented by playful elements that added personality to the site. The strategy also emphasised usability, ensuring that visitors could easily navigate through her portfolio, learn about her services, and contact her for potential projects.
Initial sketches and low-fidelity wireframes were created to outline the website’s structure and layout. These early designs mapped out the user journey, from the homepage to individual project showcases and the contact page. Feedback from Estefania was crucial at this stage, helping to refine the concepts and ensure they aligned with her vision. Adjustments were made based on her input, focusing on improving the user experience and enhancing the visual appeal of the site.
High-fidelity prototypes were developed to present a polished and detailed version of the website. These prototypes included final design elements such as typography, color schemes, and interactive features. They provided a realistic preview of the site’s look and functionality, allowing for thorough testing and feedback. Iterations were made based on user testing results and Estefania’s feedback, ensuring that the final design met all aesthetic and functional requirements. The high-fidelity prototypes served as a blueprint for the development phase, guiding the coding and implementation process.
The project concluded successfully with the launch of Estefania ter Heerdt’s portfolio website, which met all design and user experience goals. The site received positive feedback for its visually appealing and professional presentation, effectively showcasing Estefania’s work and attracting potential clients. Post-launch metrics indicated increased engagement and inquiries, validating the design choices and strategic decisions made throughout the project. Reflecting on this project, it emphasised the importance of close collaboration with the client and iterative design to achieve a final product that truly represents the client’s brand and vision. Future considerations include updating the site with new projects and potentially adding more interactive features to further enhance user engagement.